Creating the party’s brand

Imran Khan, (born November 25, 1952, Lahore, Pakistan), Pakistani cricket player, politician, philanthropist, and prime minister of Pakistan (2018) who became a national hero by leading Pakistan’s national team to a Cricket World Cup victory in 1992 and later entered politics as a critic of government corruption in Pakistan. After his retirement from cricket, he founded his own political party, Tehreek-e-Insaf (Justice Movement), in 1996.